Kraj

Year: 2022
CGI – 3D Animation

Production: DIGITRIXX

We collaborated with post-production studio Digitrixx to produce three CGI spots featuring animation and simulations. Our studio was responsible for creating the visual content of the spots, from design to the delivery of rendered 3D animation. The campaign was centered around a butterfly, which is the central motif of our client, Kraj food network. The client wanted to promote individual foods such as baked goods, fruits, and milk, while continuing to use the butterfly element. In the animation, two pastries collide and form a flour butterfly, a fruit transform into a fruit butterfly and a milk to a milk butterfly, each made up of corresponding food products.

To create these animations, we used 3D scanning technology to digitize real products from Kraj food counters and create realistic 3D models of baked goods and vegetables. We also created virtual 3D models of the butterfly and the surrounding elements, and animated them to simulate the effects of a cloud of flour, a swirl of fruit, and the collision of two streams of milk.

Once we had completed the 3D animation, post-production studio Digitrixx took charge of the final compositing and 2D animation of the graphics. This collaboration resulted in a series of stunning 3D animated clips for the Kraj food network, which were launched in 2022.

Sokra

Year: 2021-2022
CGI – 3D Animation

Agency: Zaraguza

We produced a series of three animated CGI commercials from scratch. We went through the entire creative process from dissecting the literary script to creating storyboards, 3D characters and environments, making animatics, all the way to color grading, material finalization, animation, and rendering. In addition to the visual and content aspects, we also provided sound production, post-production, and video editing.

After approval of the storyboard, we created a separate animatic for each commercial. This is a simplified animated version of the final clip without the final lighting, color, materials, or environment. However, the animatic is an extremely important step in the creation of 3D commercials because it contains the timing of each action. The client gets an idea of the length, pace, and rhythm of the future animation. It also serves as a template for creating sound effects and music. Since commercials have a set time frame, syncing the content and timing is crucial.

As all content is laboriously created frame by frame for 3D animated commercials, the animatic is a space for clarifying the exact appearance of the commercial, which saves time and budget. Alongside creating storyboards and animatics, we worked on the visual design of the 3D characters and figurines. We started with sketches and materials provided by the agency, and created designs based on the basic idea. After approving the 3D models, we then created the so-called rigs for them and prepared them for animation. In parallel with the characters, we designed and modeled the scenery. In this case, it was a fictional talent show for tuna, where the judge selected the best tuna for Sokra products.

The next step in the process of creating an animated 3D commercial is look development. This involves fine-tuning the character models and scenery using materials and textures, whose approval in this project was combined with creating presentation images for social media, where the judge character posed in a specific lighting situation. This is followed by final animation according to the animatic and lighting, followed by rendering. After this step, we work with a 2D image, so the steps of compositing individual elements and final color correction follow. We were approached by the creative agency Zaraguza to work on the campaign for Sokra client in 2021.

ČSOB

Year: 2021
Color Grading + VFX

Agency: MUW Saatchi & Saatchi
Production: Filmaari

Our studio collaborated with Filmaari, a production studio, in 2021 to create visual effects and Color Grading for various advertising campaigns such as Insurance, Hell, and Burger. For the promotion of Spirit accident insurance from ČSOB, our studio focused on Color Grading in a series of videos that featured a professional stunt rider on a bicycle demonstrating techniques to prevent injury in case of a collision with a car or a fall from a bicycle. As different cameras were used to shoot the footage, we ensured a consistent look by applying technical color corrections and creative grading. This involved adding a blue color palette, highlighting the actor’s face, and enhancing the overall image quality.

For the Inferno project, which was an ad for a bank account and socially responsible investing, we implemented creative visual effects and Color Grading. We combined our own visual effect of a burning tree with a special effect of a real burning tree to create a realistic effect. Additionally, we created a thermal camera view using visual effects to give the clip a unique stylized look. This involved selecting individual colors and brightnesses and assigning a temperature scale to create our own color scale that resembled a thermal camera view.

In the Burger spot, another advertisement for the CSOB bank account and investing, we used creative Color Grading to create a fictional future where a burger made of plastic is reviewed by a food blogger. To enhance the sterility of the environment, we used a color palette that emphasized the individual plastic components of the burger. We also stylized the different color elements of the burger, such as the red foil representing meat and the yellow plastic element representing cheese. The clip used faux props and set design of food made from real plastic materials. We graded the footage to create the desired atmosphere.

BASE

Year: 2021
2D Animation

Production: Filmaari

As part of our collaboration with production company Filmaari, we were tasked with creating a 2D animation for the promotional video of the new Base office space concept in Jurkovičová Teplárna, Bratislava. The animation had to feature an effective, minimalist graphic design incorporating the Base logo and simple claims, showcasing the smart, flexible shared workspaces in the building. Our team worked closely with the client’s requirements to create a sequence of rapid, minimalistic graphic animations, which were seamlessly integrated into the video. Overall, we’re proud to have been a part of this exciting project and to have contributed to the successful launch of Base’s innovative office space concept.

Nadácia ZSE

Year: 2021
Color Grading

Agency: Elite – Monday Lovers
Production: Filmaari

During the pandemic period, we created a commercial for the school tutoring grant program. The feature clip uses Color Grading to convey the story of children’s journey to school and their collective efforts to catch up on missed attendance, all without any dialogue. The story unfolds on a sunny day, outdoors, where we have artfully emphasized the corporate colors of ZSE Foundation on the main characters’ clothing. Additionally, we’ve used color grading to soften the color palette of the autumn sunny day, giving it a feel reminiscent of Indian summer. The result is an eye-catching and engaging video that captures the viewer’s attention.

Zlatý Bažant

Year: 2020-2021
VFX + Color Grading

Agency: Made By Vaculík
Production: Filmaari

Zlatý Bažant, one of our esteemed clients, has partnered with us on various post-production advertising projects. Recently, in both 2020 and 2021, we collaborated on the creation of Radler 0.0% non-alcoholic beer commercials.

In the 2020 commercial, two young people are seated opposite each other at a table, drinking Radler 0.0%. The scene was filmed in a studio with a custom-built set design, and we employed a simple yet effective trick to add visual interest. Using rotoscoping, we cut out the actors’ hands and superimposed them in front of a vertical graphic line that divided the screen into his and her sections. The hands then switch from behind to in front of the line, creating an intriguing effect. The color grading of the ad, which was done in our studio, is vivid and lively, contributing to the relaxed, summery vibe.

The Radler 0.0% campaign, which we were invited to participate in by production studio Filmaari, proved to be a success, prompting a follow-up ad in 2021. Given the pandemic and isolation measures in place, the new ad featured only the actors’ hands as they cheers with cans of different Radler 0.0% designs. During post-production, we employed chroma keying to remove the background and replace it with actual campaign designs. As the cans were shiny and the hand movements were sometimes too fast and blurry, we used a combination of keying and rotoscoping to achieve the desired effect. Color grading was also a significant part of the project, as it created a welcoming and cheerful ambiance while emphasizing the product. We also adjusted the color corrections to highlight the chosen lighting in the studio and draw attention to the product in general.

Soupline

Year: 2020
Color Grading + VFX

Agency: VMLY&R France
Production: Filmaari

We were involved in the production of an advertisement for a luxury line of fabric softeners where we provided not only Color Grading but also several simple effect shots. Our goal was to create a pleasant and soft family atmosphere for a foreign target audience by using a precisely chosen color palette. The production was done in collaboration with our reliable partner, Filmaari, in 2020.

As part of our comprehensive services, we also specialize in creating packshots. A packshot is the final shot of the advertisement that often conveys the message of the commercial and displays the product and its slogan. Our post-production treatment includes digital editing, 2D or 3D graphics, color correction, re-lighting, and beauty retouch to enhance the final effect of the product. We work closely with the client to meet their specific requests and can implement changes to the visuals of the captured image that may not have been possible during filming due to constraints like time and budget.

AEG

Year: 2019
Asset Creation – 3D scanning

Agency: Triton Digital

In 2019, we leveraged our 3D scanning technology to create digital 3D assets for photorealistic 3D spots for a leading global manufacturer of kitchen appliances AEG. Advertising agency Trigon Digital approached us to produce realistic-looking hands and other objects for the project. In our studio, we utilized our 3D scanning technology to digitize human hands and other objects, and delivered the resulting 3D models to the client.
The agency then worked with these 3D models, as needed, to create the video. With our cutting-edge technology and expertise in 3D scanning and modeling, we were able to provide the client with high-quality, photorealistic 3D assets that brought their vision to life.

Union

Year: 2019
Color Grading + VFX

Agency: 5 Seconds Agency

Our studio was involved in the production of a series of summer travel insurance commercials featuring Slovak actor Ľuboš Kostelný as an angel in each of them. The father of the family is the main character who experiences a misfortune, injury, or typical summer holiday “catastrophe” in each spot, all constructed with humor and exaggeration. For color grading, we used color correction to enhance the pleasant summer atmosphere, as the commercials were not shot during the summer season. We adjusted the color scheme of cars and other small details and complemented the rich green of the drying grass.

In addition to grading, we also created a few visual effects shots. In one of the spots, the father of the family tries to catch a lobster by putting his hand into a tank of live lobsters, but one of them bites him, resulting in a comical situation where the lobster is caught on his hand. In reality, this scene involved a cut between live lobsters in the aquarium and an artificial prop on his hand. Our studio completed the transitions to make the entire situation believable. The commercials were produced in 2019 in collaboration with the production studio 5 Seconds Agency.

Jungheinrich

Year: 2019
Color Grading

Production: Roadcrossers production

We partnered with a Roadcrossers production company to produce a series of presentation spots aimed at promoting the premium German brand of warehouse and handling equipment both internally and externally while showcasing their working processes. Our expertise in Color Grading played a significant role in creating the desired final visuals. Working closely with the client’s brief, we have the ability to manipulate the overall impression and atmosphere of the videos by shifting the color palette to warm or cold tones. Collaboration with a cinematographer to enhance the lighting and set design is also a standard practice. In addition, we often perform additional post-production edits to enhance the actors, costumes, scenography, and brand colors.

Zelená štvorka

Year: 2019
VFX + Color Grading

Production: Filmaari

The advertisement titled Cause of Death is strongly centered around an ecological theme. We created visually stunning effects and performed color grading for the clip, which has a dark and almost apocalyptic tone. The story depicts a countdown of the number of people in Slovakia who die each year due to environmental pollution. One scene shows an elderly man filling his glass with polluted water from his garden, while outside his house, there is a landfill. Another scene shows a mother taking a toddler from a stroller on the balcony, with a nearby factory producing smoke and ash. To enhance the message, we added an antagonist in the form of a factory with smoke or a landfill, which was not present in the original footage shot on location. Our aim was to use invisible visual effects to effectively convey the message. In terms of color grading, we unified the visual style of each shot since they were filmed in different environments. Furthermore, we creatively shifted the commercial’s character by adding less saturated colors to achieve the desired gloomy, cold, and gray atmosphere.

Teodor Kuhn directed the commercial in 2019 as part of the joint pre-election campaign of four environmentally focused politicians from the PS and SPOLU parties. It was produced by the Filmaari production studio.

Krušovice

Year: 2019
Color Grading

Agency: Made by Vaculík
Production: Filmaari

In 2017, the production studio Filmaari invited us to collaborate on an advertising spot for the Viva Musica festival. The video features a chamber artistic singing group preparing behind the scenes and then performing on stage. Our task was to use Color Grading to emphasize the dreamy, muted, and veiled atmosphere of the video, which was dominated by the red theater curtain in combination with gold in the singers’ costumes. The color palette was characteristic of the client, Krušovice.

HB Reavis

Year: 2019
VFX + Color Grading

Agency: Diorama
Production: Filmaari

In 2019, we helped to create a series of online presentation videos for the international developer HB Reavis. Our main goal was to achieve a soft color atmosphere and help with sotrytelling, with use of visual effects and color grading. We implemented image alternation in smart screens and tablets, which were controlled by the actors in the individual shots. In some cases, the effects were simple replacement and in others, they were more complex.

Additionally, we were responsible for creating the actual look of the graphics and the animation design. These videos showcased smart office spaces and the possibilities of controlling and regulating functions such as lighting, thermoregulation, orientation in the space, or ordering drinks during meetings. The modern spaces could detect the movement of individual people and adjust the air conditioning accordingly. Panels located throughout the building controlled the entire system.
However, the spots in our partner Filmaari’s production were created before the buildings were launched, and the displays lacked an interface. It was also challenging to shoot the screens without unwanted reflections and flickers. Thus, we added and swapped the image in the control panels based on the shots taken to match the camera, the flares, the movement of the actors’ hands across the image, etc.

Samsung

Year: 2019
Color Grading + VFX

Production: Protos Productions

We were hired by Protos Productions to work on the production of two commercials for the new Samsung Qled TVs in 2019. Our main task was to create visual effects and color grading, particularly adding imagery and visual graphics to the TV screens. To achieve a realistic look, we utilized invisible effects that manipulate the image without the viewer realizing that it’s not reality. Specifically, we had to remove unwanted objects in the shot and de-emphasize writing on the walls since the spots were filmed in a rented space.

CREAL 3D

Year: 2019-2023
VFX + Color Grading

Our studio was involved in producing a promotional video showcasing a new augmented reality (AR) technology. Since capturing AR with a camera is challenging, we were tasked with creating visual effects to demonstrate what users would experience with an AR helmet. On set, we supervised the process, including match moving to track the camera and objects in the shot, compositing the final effect, and color grading.

The video was shot in a unique setting – a university housed in an architecturally interesting building with non-horizontal floors, curves, and glass walls. The video was a one-shot clip, filmed from a first-person perspective to replicate the experience of using an AR helmet. To film the clip, a helmet with a camera was created, and the director, Daniel Rihak, wore it on his head to determine the camera view and actions in the shot.

Our initial task was to suggest how to shoot the clip in a way that allowed for visual effects. The VFX showcased the AR technology, such as animated captions that appeared when the user looked at a person, displaying their name or email. The video also demonstrated the AR’s ability to generate 3D objects like a giraffe or a hummingbird, highlighting the technology’s depth and focus capabilities. The 3D models were created by talented artist Martin Hazlinger.

In addition to creating visual effects, we also performed color grading to complement the lighting and set limitations. We worked with CREAL 3D, a Swiss startup that specializes in electronics, engineering, and AR technology, to produce the video in 2019, and continued our collaboration in 2022 & 2023.

Huawei

Year: 2018
Color Grading

Production: Protos Productions

We were tasked with providing Color Grading services for an advertising spot created for a multinational telecommunications and hardware company HUAWEI. Apart from other color and technical image adjustments, we also improved the lighting in the kitchen interior to make it more appealing. The Slovak production company Protos Production approached us for cooperation back in 2018.

VUJE

Year: 2018
VFX – retouching

Production: Jumpcat

We were commissioned to create visual effects for a promotional video series showcasing the Nuclear Research Institute. These expertly-crafted videos feature stunning footage of the building, hall, conference room, measurement room, and other indoor and outdoor spaces of the facility. To enhance the shots, scenographic elements, such as static and rotating lighting objects were added to the interiors and exteriors. Our main task was to achieve a floating object effect by removing cables and structures that would otherwise reveal the placement and connection of the lighting objects, using precise image retouching during post-production. Additionally, we removed any unwanted elements that detracted from the intended effect. The project was brought to us by the production company Jumpcat.

Dekra

Year: 2018
Production & Postproduction

Agency: Teapot

We provided end-to-end production services for a series of feature commercials, including script writing, shooting preparation, filming, and comprehensive post-production services such as video and audio editing, visual effects, and color grading.

Our work for Dekra Slovakia, which focuses on car safety, was aimed at illustrating the hazards of neglecting vehicle maintenance. To accomplish this, we used humorous and exaggerated situations, such as a too-big driver in a too-small car struggling with various issues on the road.

For example, in one clip, a failing handbrake causes an old car to block a rolling van, and in another, a prehistoric first aid kit is revealed to house a rat after an accident. We employed various techniques to create these dangerous traffic scenarios without the need for stunt performers. For instance, we used stationary cars with added background effects to simulate high-speed overtaking maneuvers that pushed vehicles off the road.

Slovenská sporiteľňa

Year: 2018
Motion Design

Production: Protos Productions

Our collaboration with Protos Production began in 2018 when we were approached to work on motion design animation for a Slovenský Sporiteľna advertising spot. Our task was to make quick animation and adjustments to the graphics that had already been prepared. This project allowed us to showcase our expertise in motion design and opened up opportunities for further collaboration.

HC Slovan

Year: 2018
Color Grading

Production: Toxpro

We were involved in the creation of an extensive series of promotional videos for a hockey club. The footage was captured during real matches, training sessions, and in various stadiums, resulting in an inconsistent and changing light environment, as well as varying camera types. In addition to showcasing the hockey players and on-ice moments, the videos included viewpoints from the spectators, members of the club’s management, and other illustrative shots.

Although the shots were not filmed with cinematic lighting and had different technological levels, the client required a premium and professional visual output. To achieve this, we were brought in for post-production work, particularly Color Grading. The final edit, which had a total length of several hours, was prepared by the production studio Toxpro, then passed on to us. Our task was to harmonize all light environments to create a cohesive and professional-looking image, and to achieve high-quality visuals for the promotional video. We performed minor retouching, significant color corrections, and other interventions as needed.

Radenska

Year: 2017
3D Visualization

Production: Heels Make Deals

In 2017, we provided 3D visualizations of mineral water bottles for an advertising campaign. The creative studio Heels Made Deals required high-quality product photos for a new bottle design, but faced the challenge of preparing materials for various advertising platforms before the product was available. As a solution, they approached us for our expertise. Our 3D visualizations allowed for the creation of a flawless product design that could not have been achieved within the given time frame through traditional product photography methods.

Amundsen

Year: 2017-2019
VFX + Color Grading

Agency: SCR interactive
Production: Jumpcat

We played a key role in the creation of the Slovak version of an advertising campaign for the Finnish vodka Amundsen, which became famous for its catchphrase “Etter destillere”. Our studio was responsible the entire post-production process. We acted as consultants during the filming process, performed editing, added visual effects of a rolling avalanche and scenery, and conducted color grading.

In our scenario, two men are seen chatting and raising their glasses while standing in a serene winter landscape, with a massive snow avalanche rushing behind them. In 2017, the production studio Jumpcat approached us to collaborate on the project. The conversation between the two actors was filmed by cameraman Martin Chlpík against a greenscreen in a studio. Our role was to ensure that the lighting and other details were correct during filming. During post-production, we replaced the greenscreen with mountain scenery and added the falling avalanche, making sure that all components fit together seamlessly.

We also enhanced the scenography by adding frozen bits and snow to the shot, as the warm studio conditions meant that no real snow or ice would remain on the set. We created a fictional scene by combining videos and photos, which we integrated into a continuous image sequence. As part of the color correction process, we removed the green tones that spilled onto the actors from the green background. We created a cooler color scheme and shifted the scale to blue, resulting in a pleasant cool atmosphere.

Our collaboration with the client continued for several years, building on the success of the campaign.

Reconvel

Year: 2017
3D Visualization

Our studio was commissioned by Reconvel, a cosmetic brand that was launching at the time, to create 3D visualizations for their product catalog. To achieve this, we used bottle prototypes and packaging designs to create accurate 3D replicas of the upcoming products. We designed and modeled realistic 3D bottles, creams, as well as stickers, boxes, and packaging. In addition, we created a virtual scene on the computer for product photography, enabling us to produce a range of photo renders for catalogs, web pages, and other promotional purposes. As a result of our work, the client received dozens of photorealistic product visualizations in various forms and series.

Požičkomat

Year: 2016
Color Grading + VFX

Production: PrimeTime Production

We collaborated with our long-term partner, Prime Time Production, to create an advertisement for a client offering quick loans. Our team implemented a simple yet effective visual effect and color grading to bring the story to life. The main scene shows a happy family sitting on a couch in their living room when their TV suddenly breaks and begins to emit smoke and sparks. We achieved this effect by combining a practical effect on set with a digital effect that we created. Our team also applied color grading to enhance the warm and cheerful family atmosphere portrayed in the ad.

VÚB Banka

Year: 2016
Color Grading + VFX

Production: Toxpro

Our studio contributed to a series of commercials for Všeobecná Úverová Banka featuring Slovak actress and comedian Petra Polnišová as the main character who visits the bank seeking solutions to her problems. Through Color Grading, we enhanced the cohesive color scheme of the spots, subtly saturating the colors and highlighting their tones and shades to complement the set and costumes. We also accentuated the orange palette, which is VUB’s corporate color, and conducted various invisible effects and retouches to refine the bank’s environment. These imperceptible effects ensure that nothing unsightly or distracting appears in the shots. The production company Toxpro invited us to this cooperation.

Institut Esthederm

Year: 2016
Color Grading

Production: Toxpro

We provided Color Grading and beauty retouching services for a series of commercials promoting French cosmetics. The testimonials, shot in natural exteriors, featured a range of performers with different ages and skin types. We enhanced the warm and sunny atmosphere through Color Grading, ensuring that all tones were soft and matched each other. Additionally, we paid particular attention to editing the performers’ complexions and colors to meet the client’s request for a flawless skincare product look and feel. Beauty retouching was also essential in post-production, where we corrected minor skin imperfections to sculpt the skin more beautifully and comprehensively, not just in static shots but also in motion. For example, during the shoot, one of the actresses developed an unwanted red dot on her face, which we removed during beauty retouching. Although beauty retouching is typically associated with photography, it is also a vital component of film visual effects.

TESCO mobile

Year: 2016
Color Grading

Production: Toxpro

Our collaboration on the online commercials for Tesco Mobile is a prime example of working like a well-oiled machine. Toxpro production was responsible for producing the spots, while we handled the Color Grading. The cinematographer Martin Chlpík did an excellent job shooting the commercials, and the entire production was meticulously planned. The clips were filmed in the exteriors of a charming historical center of Bratislava, and we used Color Grading to enhance the overall atmosphere and match the color palette in all shots. We worked closely with the production team to ensure that the commercials were visually stunning and met the client’s requirements.

Architekti RULES

Year: 2015
Production & Postproduction

We were commissioned by the architectural studio Architekti Rules to produce promotional videos showcasing the luxurious apartments in Eurovea shopping centre. Our team covered the complete production and post-production process, while the architectural studio designed and created the interiors featured in the videos.

To highlight the functional and automated features of the apartments, we implemented multiple effects such as showcasing the electronically controlled moving wall with a TV screen in the living room. Additionally, we showcased touch-operated elements, such as glass walls in the bathroom with adjustable transparency, and automatically opening cupboards.

As the video was conceptualized without people, we shot the footage with a person, and then removed them in post-production to showcase the automated features in an empty space. The filming was done in collaboration with our partner production company Prime Time Production, using a Red Scarlet camera with RED PRO PRIME lenses.

Slovenská pošta

Year: 2015
CGI – 3D Animation

Production: Digitrixx

Our studio was responsible for the initial 3D animation in a series of TV commercials revolving around courier delivery. The fully animated spots all share a common and dynamic introduction created by our team. At the beginning of each commercial, a package appears in the corporate yellow environment of Slovak Post, animated to twirl, transform into a gift, and ultimately a bouquet. Our studio handled the complete animation process, including the development of models, textures, materials, lighting, and rendering. In 2015, we collaborated with Digitrixx, the post-production company, who took over the final editing of the spots after receiving our animation.

Nový čas pre ženy

Year: 2015
CGI – 3D Animation

Production: Digitrixx

In 2015, Digitrixx Studio approached us to create a 3D character for a lower third graphic during the women’s magazine segment of the TV show Teleráno. Our team created a gingerbread woman character, who enters the screen carrying a sign with an inscription, greets the audience with a wave, and then exits the frame. Our task was to design and animate the character, delivering it in video form. We enjoyed collaborating on this project and bringing a sweet and playful touch to the show.

Aupark

Year: 2013
3D Visualization

Production: KAT Studio

We created a 3D visualization and digital model of a Cupcake made from non-edible materials, which was designed to fit in with the overall character of the shopping center’s advertising campaign. The client, Aupark, tasked us with producing a stylized image of the Cupcake adorned with gems, gold, and sapphires. Our goal was to create a digital 3D model that would allow for unlimited possibilities to change the image while balancing on the edge of reality and stylization.

Once the client approved the final visuals, we lit and rendered the 3D model of the cake to create a high-resolution image. This was then delivered to KAT Graphic Studio, who incorporated it into their own designs to suit the client’s needs. The campaign was launched in 2013.

Karpatské brandy

Year: 2011
CGI – 3D Animation

Production: Mr.Design

Our studio’s first commercial aired on television was an animation created for KBŠ. The advertisement showcases a highly stylized slow-motion shot of KBŠ being poured into a cup. The pouring of the alcohol was entirely created through 3D computer graphics, with a physical simulation designed to achieve the desired form and nature.

The virtual glass contained an invisible component that enabled the liquid to be conducted in accordance with our specified parameters. To bring our visual concept to life, we configured the parameters as if we were pouring jelly at 600 kilometers per hour. Despite being a completely digital creation, the entire shot looks realistic thanks to the use of realistic lighting and rendering. The background features a real burning fireplace that was inserted into the digital shot through compositing, further enhancing the sense of realism. Our studio collaborated with Mr. Design studio on this project, and the ad first aired in 2011.

Orion

Year: 2011
3D Visualization

Production: Mr. Design

We had the opportunity to contribute to the packaging design of Chocohouse, a chocolate product line. The client opted for a 3D visualization approach, and they engaged our services to develop a digital model of the product. Using computer graphics, we created an orthographic view of the chocolate house that was flattened onto a single plane. We then applied appropriate textures to the model, illuminated it, and rendered it until we achieved a pleasasing chocolate house. The materials we produced were passed on to our trusted collaborator, the graphic design studio Mr. Design, who utilized them to create the packaging graphics for the product.

Rival

Year: 2011
3D Visualization

Our task was to design a product logo for the client using sweet materials such as chocolate or honey. The collaborating graphic studio provided us with the logo in vector format and the initial font, as well as the required materials. We then transformed the logo into a 3D model, wrapping it with virtual chocolate or honey and illuminating it in a premium fashion. After rendering the scene, we presented the client with a high-quality 3D image of their Rival sign. Subsequently, Mr. Design, the graphic design studio we worked with, incorporated our 3D logos into their advertising materials.

Granette

Year: 2011
3D visualization

Production: Mr. Design

Back in 2010, we created a 3D visualization of a fresh range of bottles for a Czech spirits producer. At the time, the bottle prototypes were still in development, so we decided to create digital models instead to streamline the product photography process. To achieve this, we teamed up with Mr. Design, one of the oldest graphic studios in Slovakia, who took care of the packaging design. Our role was to produce 3D visualizations of the new bottle designs to be used in catalogs and other presentation materials where product photography would typically be used. This collaboration allowed us to leverage our respective expertise and deliver a cohesive and visually stunning final product.

Rajo

Year: 2010-2011
3D Visualization

Production: Mr. Design

As part of a marketing campaign that included bigboards and other graphic materials, we created 3D visualizations of the latest Rajo products. We designed visualizations of yogurts and yogurt drinks before the actual products were manufactured. This collaboration took place in 2011 with Mr. Design, a graphic design studio.

Using a 3D render of a product for advertising photography is often easier than photographing the physical product itself. This approach allows for perfectly uniform illumination and enables better control over the size of the individual objects in the frame. In cases where new products have not yet been produced, this method proves particularly useful. Promotional materials for new products can be created even before the products themselves are available.

Zvolenský

Year: 2010-2011
3D visualization

Production: Mr. Design

In 2010-2011, we collaborated with Mr. Design, a graphic design studio, on a project for the promotion of Zvolenský yoghurt drinks. Our task was to create digital 3D models of the products and a consistent digital scene for their presentation. We produced realistic 3D visualisations of the drinks, which Mr. Design then incorporated into the product catalogues and other advertising materials.

AB Cosmetics

Year: 2010-2011
3D Visualization

Production: Mr. Design

The use of 3D visualizations played a crucial role in developing high-quality visuals for premium product photography of cosmetic items. To produce promotional materials for AB Cosmetics, we teamed up with Mr. Design, a graphic design studio that we had a long-standing partnership with at the time. As part of this campaign, we created digital 3D visualizations for different product packaging designs, which were then blended with actual photographs to produce the final images.