Rajo
Year: 2010-2011
3D Visualization
Production: Mr. Design
As part of a marketing campaign that included bigboards and other graphic materials, we created 3D visualizations of the latest Rajo products. We designed visualizations of yogurts and yogurt drinks before the actual products were manufactured. This collaboration took place in 2011 with Mr. Design, a graphic design studio.
Using a 3D render of a product for advertising photography is often easier than photographing the physical product itself. This approach allows for perfectly uniform illumination and enables better control over the size of the individual objects in the frame. In cases where new products have not yet been produced, this method proves particularly useful. Promotional materials for new products can be created even before the products themselves are available.